Tag: marketing ()
- Feb 07
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Steve Hoffacker's Happenings - "Super"
Steve uses tonight’s Super Bowl game in Miami to look into preparation, anticipation, and focus for the game as well as looking forward to watching and critiquing the Super Bowl commercials. Some brands will be enhanced by tonight’s spots and some will be damaged. We’ll determine that later.
Posted Feb 07, 2010
- Jan 17
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Steve Hoffacker's Happenings - "Mattress Shopping"
Steve takes an interesting look at sales by comparing the process of shopping for a mattress with the process of looking for a home. Both are heavily promoted, but the message doesn’t connect until there is a perceived need.
Posted Jan 17, 2010
